All mutual fund distributors have to pass an examination conducted by the National Institute of Securities Market (NISM). Thereafter, they have to register with the Association of Mutual Funds in India (AMFI) and obtain an AMFI Registration Number (ARN). I fulfil both these requirements and my AMFI distributor code is ARN-180664.
I am bound by a code of conduct prescribed by AMFI which is displayed on the notice board of my office. You are entitled to demand photocopies of this code of conduct or ask for the code of conduct to be emailed to you absolutely free of charge. This code of conduct can also be accessed on the AMFI website (https://www.amfiindia.com/downloads/revised-code-conduct-of-inter-mf) and the websites of Individual mutual funds. You are strongly urged to familiarise yourself with the said code of conduct and form an opinion about whether I am adhering to the same.
If you have the slightest reason to believe that I am deviating from the said code, I would be grateful if you bring this to my notice immediately. If in your opinion, remedial action is not taken by me within a reasonable time, or you are not satisfied with such remedial action, it is in your own interest to change distributors.
Comprehensive documentation about specific mutual fund investment plans is freely available on the websites of all mutual funds and can be emailed to you on demand. The most comprehensive document is the Scheme Information Document (SID). Next is the Statement of Additional Information (SAI). The SID mainly contains information about mutual fund schemes. The SAI primarily contains information about the mutual fund, its asset management company, its trustees, sponsors, etc. The SID should be read together with the SAI and not in isolation because the SAI is part of the SID. The Key Information Memorandum (KIM) is essentially a summary of the SID and SAI. As per SEBI regulations, every application form is to be accompanied by the KIM.
We reiterate that the SID, SAI and KIM of all mutual fund investment plans that we distribute are available at our office and on the websites of mutual funds free of cost. Furthermore, these are amended from time to time and addendums thereto are also available on the websites of the mutual funds and through our office. We strongly recommend that all mutual fund investors make the effort to go through these important documents and other useful publications such as reports and ‘fact sheets’ published by all mutual funds regularly.
All investments, including mutual fund investments, are fraught with risk. This is the first and most important point that you as a mutual fund investor must understand and accept. Second, the risk is of two types – the risk that cannot be managed (for example betting, gambling, and games of pure chance) and risk that can be managed. The risk in equity and mutual fund investments can very definitely be managed. This is achieved by employing time-tested risk management tools which can control and significantly reduce risk. Some of these risk management tools are diversification, asset allocation, the setting of investment time horizons, systematic investment, and regular reviews. Third, the past performance of any mutual fund investment plan is neither a predictor nor a guarantor of future returns. No one can predict future returns. By investing wisely, however, you can increase the probability that you will obtain optimum returns and manage risk. Finally, we urge you to take steps to increase your own knowledge of personal investment and personal finance. For this, we have a list of recommended reading, which contains the world’s best books and literature on investment. Please don’t hesitate to ask us to help you start your own journey to financial literacy.
We do not charge any advisory fees nor transaction fees to any of our investors for mutual fund investments. We receive a commission from mutual fund houses on investments routed through us. We make it very clear that under no circumstances will we rebate or pass back commissions to investors as it is illegal according to the AMFI Code of Conduct. We can achieve our goal of educating and empowering investors to attain financial freedom only through these commission payments from the mutual fund houses.
If you have any grievances against our company, please address the same to us either in person, by calling, or in writing, including by email. Our address and contact details appear at the bottom of every page of this website. We inform you that while you can contact any of our staff for formalities, documentation, procedures and routine work, investor grievances must be brought straightaway to the personal attention of the top management. You may therefore direct your complaints about mutual fund and equity investments to any one of the following:
We try our best to redress grievances within two working days. Do not hesitate to revert to us if any grievance is not redressed within a week. Apart from grievances, your suggestions and feedback are also always welcome.
The principal activity of this company is to provide investment services to individual and corporate investors. The company’s directors also make investments of their own, mainly in mutual funds. The investment strategies employed, and investment avenues chosen by the directors of the company are exactly the same as the ones recommended to the clients. We believe in eating our own cooked meals. Incorrect advice by us will affect our investments as much as yours. Thus, we attempt to establish a commonality of interest, while eliminating any conflict of interest. The investment portfolio of the directors comprises well-diversified, long-term, passive, buy-and-hold strategies, with no element of speculation, churning or short-termism whatsoever. The directors believe that our own investments into the mutual fund market ensures that the advice given to clients is based on, not just our extensive reading, but also, practical experience, and therefore carries even more credibility.
If you detect any deviations from anything that has been mentioned here, or from the AMFI Code of Conduct, kindly bring it to our notice immediately. You have our assurance that any feedback or complaints from you will not affect relations between us in any way, even if it is found subsequently that there was no fault on our part or the part of our staff. We do not accept any costly gifts from any mutual fund AMCs. If we recommend an investment plan or a mutual fund scheme, it is solely because we believe it addresses a financial need of the investor to whom it is recommended. Finally, the company does not solicit business and has no sales staff. None of our staff receive sales or volume-based incentives and are only paid salaries. Therefore, neither the company nor its employees are under any pressure to meet sales or business targets.
When investing in mutual funds, you have two options. You can invest directly with the mutual fund or other online platforms, or proceed through a distributor. Investing directly may be quicker, but this option does not capture and analyse your complete investor profile as well as your risk tolerance levels and any specific needs that you may have or consider your previous investments and undue exposures. It only provides a platform for you to purchase and sell your mutual fund schemes but offer no value addition like rebalancing or addressing your specific needs. On the contrary, we address all the shortcomings mentioned above and ensure that your financial interest is taken care of inherently.
Privacy Policy: All information provided by the visitors of the website will be kept confidential and will not be disclosed to any third parties other than as required by the law. The information provided by our clients will be utilised with their consent to facilitate transactions and as required by the law.
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